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I just finished reading David Ogilvy’s “Confessions of an Advertising Man”. It is just amazing. It is one of the books I put on my eternal bookshelf  - a book without time  - a modern classic. Ogilvy’s “rules” of how to make a successful Ad Campaign are still valid. You find topics like “How to get clients” or “How to build great Campaigns” and believe me - it is opening your eyes.

I’m not religious in a traditional sense, I don’t follow written rules of any books, but I will -  starting from now on. These rules are following:

• I believe in the Scottish proverb “Hard work never killed a man”, men die of boredom, psychological conflict and desease. They do not die of hard work.
• It is important to admit your mistakes and to do so before you are charged with them
• Big ideas are usually simple ideas.
• Get rid of sad dogs who spread doom.
• In the best establishment, promises are always kept, whatever it may cost in agony and overtime.
• Change is our lifeblood.
• Tell the truth, but make the truth fascinating.
• People do not buy from bad-mannered liers.
• Tolerate genius.
• No manufacturer ever complained that his advertising was selling too much.
• We prefer the discipline of knokledge to the anarchy of ignorance.
• I admire people with gentle manners who treat other people as human beings.

Thank you David Ogilvy